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Why SMart Pricing is Better than Base Pricing

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  • Written on June 23, 2022 By Stanley Martin Homes

If you’re in the market for a new home, chances are you’ve visited a homebuilder’s website to view home prices. More often than not, the prices shown are base prices or the lowest cost for the base model of a floorplan. Though it’s helpful to know the base price, the information may be incomplete, and the home’s final cost will likely be higher. At Stanley Martin, we want you to have a home buying process that helps you feel confident about the decisions made for your new home. That's why we introduced SMart Pricing. SMart Pricing is a more complete representation of the price of a SMart Selected home. SMart Pricing includes the base price of the house and also factors in homesite premiums and any included structural options like a covered porch or gourmet kitchen upgrade. Here are some of the ways SMart Pricing is better than base pricing.

  • Transparency. Another builder’s website base price may be just that, a base price. It may not include any upgrades or other additional costs. For example, if you wanted to purchase a townhome with the optional fourth-floor terrace, having just the base price may not be the best representation of the home’s total cost. With SMart Pricing, you’ll have more accurate information about the price of the house. Each home on our website has its SMart price displayed and is easy to locate. Simply hover over the green “i” next to the home’s advertised price to see the SMart Pricing breakdown.
  • Financial Planning. Stanley Martin and our preferred mortgage partner First Heritage Mortgage have been working to provide different financing options to our customers. Still, before making this large purchase, you must figure out how much it will cost. Because SMart Pricing breaks down the price of the home, you will be able to factor that into your homebuying finances and be closer to figuring out your total investment. When you know how much things cost, you can adequately prepare and be in control of your finances.
  • Includes Homesite Premiums. Other builder’s base prices may not include the homesite premium, but our SMart Pricing will! The most desirable homesites typically carry a homesite premium. These homesites may be larger, provide more privacy or have a better view. Though not every home will have this cost, it is helpful to see it for those that do. Because SMart Pricing includes the base price, homesite premiums and the cost of pre-selected option upgrades, there are no surprises.

Our goal at Stanley Martin Homes is to ensure that you always have all the information you need to make an informed decision about your home purchase. That's why SMart Pricing is so beneficial—it provides the home’s cost in a way that is easy to understand so you can make better decisions about your new home. Contact us today to learn more about how we’re helping our customers buy confidently.